Cherokee Inc. is a global marketer and manager of a portfolio of lifestyle brands it owns or represents, licensing the Cherokee, Sideout and Carole Little brands and related trademarks and other brands in multiple consumer product categories and sectors. The Company is a licensor of lifestyle brands for apparels, footwear, home and accessories in the world. As of January 28, 2012, the Company had 26 continuing license or brand representation agreements covering both domestic and international markets, 13 of which pertained to the Cherokee brand. In addition to licensing the Company's own brands, the Company also assists other brand-owners, companies, wholesalers and retailers in identifying opportunities as a licensee or licensor for their brands or stores. On September 4, 2012, it acquired the Liz Lange Maternity and Completely Me brands from LLM Management Co., LLC, which is an an affiliate of Bluestar Alliance, LLC.