Cinedigm Digital Cinema Corp. (Cinedigm) is a digital cinema services, software and content marketing and distribution company supporting and capitalizing on the conversion of the exhibition industry from film to digital technology. The Company has four segments: the first digital cinema deployment (Phase I Deployment), the second digital cinema deployment (Phase II Deployment), digital cinema services (Services), and media content and entertainment (Content & Entertainment). The Company provides a digital cinema platform that combines technology solutions, financial advice and guidance, and software services to content owners and distributors and to movie exhibitors. On April 20, 2012, the Company acquired New Video Group, Inc. (New Video). In September 2011, the Company sold its cinema advertising services business, Unique Screen Media (USM). In November 2012, the Company acquired North American distribution rights to teen assassin fable VIOLET & DAISY.