China Yida Holding, Co., together with its subsidiaries, operate as a diversified entertainment company in the People’s Republic of China. The Company’s business consists of two segments: advertisement and tourism. Its advertisement segment includes the operation and management of a domestic television channel and outdoor on-train programming. This segment manages the content and re-sells airtime to advertisers and agencies for the television channel, and produces the content for outdoor on-train programming. Its tourism segment develops, operates, manages and markets domestic tourist destinations, including natural, cultural, and historical tourist destinations and theme parks. This segment also creates/designs and constructs new tourist concepts, attractions and properties for its tourist destinations. On June 24, 2011, Fujian Yida formed a wholly owned subsidiary, Fujian Yida Travel Service Co., Ltd. (Yida Travel).