Charles & Colvard, Ltd. manufactures, markets and distributes Charles & Colvard Created Moissanite jewels (moissanite), finished jewelry featuring moissanite, and fashion finished jewelry. The Company manages its business primarily by its three distribution channels that it uses to sell its product lines, loose jewels and finished jewelry. Its three operating segments are Wholesale, Moissanite.com and Charles & Colvard Direct. It sells its loose moissanite jewels at wholesale to distributors and manufacturers around the world, which mount them into jewelry to be sold at retail outlets and via the Internet. Its basic designs include stud earnings, solitaire and three-stone rings, pendants, and bracelets. It also sells fashion-oriented, designer moissanite jewelry that it offers as an expansion to the basic line of jewelry. Its brands include Lulu Avenue, Classic Moissanite and Forever Brilliant, among others.