Coldwater Creek Inc. is a specialty retailer of women's apparel, accessories, jewelry and gift items. The Company operates in two segments: retail and direct. Its retail segment consists of retail stores and outlet stores along with its day spa locations, while the direct segment includes direct-to-consumer business through e-commerce and phone and mail operations. The Company's brand offers relaxed and casual lifestyle. The Company's merchandise assortment, retail stores, catalogs and e-commerce Website are designed to appeal to women who are 35 years and older with average household income in excess of $75,000. During the fiscal year ended January 31, 2009 (fiscal 2009), the Company operated 348 retail stores.