Coldwater Creek Inc. (Coldwater Creek) is a specialty retailer of women's apparel, jewelry and accessories. The Company sells products through retail stores, online, and through its mobile applications. The Company’s merchandise is offered through two segments: retail and direct. The retail segment includes retail stores, factory outlet stores and day spas. As of February 2, 2013, the Company operated 349 retail stores throughout the United States as part of its Retail segment. It also operates Coldwater Creek The Spa concept in around eight locations. The direct segment consists of sales generated through the Company’s e-commerce Website and mobile applications as well as orders taken from customers over the phone and through the mail. The Company takes orders from customers over the phone and through the mail using its customer contact center located in Coeur d'Alene, Idaho.