Jiayuan.com International Ltd. is an online dating platform in China. Its Website, Jiayuan.com, provides single adults with opportunities to meet, interact and form a long-term relationship aimed towards marriage. It derives most of its revenues from its Jiayuan.com Website. It operates in three segments: online services, events and VIP services, and other services. It offers users free registration with full search access to its database. It's online revenues are derived from initial message fees, periodic subscription fees and revenues from a number of fee-based, value-added services. It charges either the sender or the recipient an RMB2.00 fee in order for an initial message to be readable. As of March 31, 2012, it had a total of 117.8 million registered user accounts. It also provides offline VIP services, which offers personalized search services to certain of its customers, through Shanghai Huaqianshu Information Technology Co., Ltd and its Beijing branch in China.