Digital Generation, Inc. (DG) is an ad management and distribution platform. The Company helps advertisers engage with consumers across television and online media, while delivering ad campaigns. The Company operates through its business in two distinct segments, television and online. The television segment are focuses on delivering advertisements, syndicated programs, and video news releases from advertising agencies and other content providers to traditional broadcasters and other media outlets. The online segment focuses on services relating to online advertising. The television media electronically distributes advertisements, syndicated programs, and video news releases to traditional broadcasters, online publishers and other media outlets. The online media�s online campaign management platform, MediaMind, helps advertisers and agencies simplify the complexities of managing their advertising budgets.