dELiA*s, Inc. is a omni-channel retail company primarily marketing to teenage girls. The Company generates revenues by selling its own brand products as well as brand-name products directly to consumers in key spending categories, including apparel and accessories, through its e-commerce website, direct mail catalogs and mall-based retail stores. Through its e-commerce website and catalogs, the Company sells its own brand products, together with brand name products, in key spending categories directly to consumers, including apparel and accessories. Its mall-based retail stores derive revenues primarily from the sale of apparel and accessories and, to a lesser extent, branded apparel. The Company develops, markets and sells its own lifestyle brand. The dELiA*s brand is a distinctive collection of apparel, dresses, swimwear, footwear, outerwear and accessories marketing primarily to trend-setting, fashion-aware teenage girls.