Dover Saddlery, Inc. is a specialty retailer and multi-channel marketer of, equestrian products in the United States. The Company sells its products through a multi-channel strategy, including direct and retail. The Company�s equestrian product line includes a variety of separate items, such as saddles, tack, specialized apparel, footwear, horse clothing, horse health and stable products. The Company mails its catalogs to individuals who have made purchases during the past five years. The Company�s Websites feature its entire product offering and enable the Company to market customers and visitors by allowing different pages to be automatically shown to different types of individuals. Through the Company�s subsidiaries, as of December 31, 2011, the Company operates 14 retail stores under the Dover Saddlery brand and one retail store under the Smith Brothers brand. As of December 31, 2011, the Company�s database contained over two million names.