DreamWorks Animation SKG, Inc. (DreamWorks Animation) creates and exploits branded family entertainment, including animated feature films, television series and specials, live entertainment properties and related consumer products. The Company operates in four segments: Feature Films, Television Series and Specials, Consumer Products and New Media. Feature Films segment consists of the development, production and exploitation of feature films in the theatrical television home entertainment and digital markets. Television Series and Specials segment consist of the development production and exploitation of television direct-to-video and other nontheatrical content in the television home entertainment and digital markets. Consumer Products segment consists of the Company's merchandising and licensing activities. New Media segment consists of ATV and related businesses. Operating segments that are not separately reportable are categorized in all other.