eFuture Information Technology Inc. (eFuture) is a holding company. The Company operates through its subsidiary, eFuture (Beijing) Royalstone Information Technology Inc. The Company is a provider of software and mobile social shopping network services to China's retail and consumer goods industries. eFuture provides a one-stop, end-to-end integrated portfolio of software and services for the front-end supply chain from factory to consumer on seven verticals: fast moving consumer goods (FMCG), department store, shopping mall, grocery, logistics, specialty store and online retailers. eFuture operates three business lines: software solutions, myStore and omni-channel cloud service. Software Solutions represent eFuture's traditional software business. myStore is a mobile social network connecting physical stores and its local consumers. Omni-channel Cloud Services includes myStore-driven omni-channel solutions, digital labor cloud services and digital social media marketing services.