Physicians Formula Holdings, Inc. is a cosmetics company, which specializes in developing and marketing products for the mass market channel. Its products focus on addressing skin imperfections through a problem-solution approach. The products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. The Company sells its products in the mass market channel to retailers, such as Wal-Mart, CVS, Target and Rite Aid. As of December 31, 2010, its products are sold in approximately 25,700 of the 45,500 stores. The Company markets a selection of functional cosmetics that address everyday skin imperfections. The Company�s areas of expertise is color correction, which involves the use of opposite colors to neutralize skin imperfections, such as under-eye circles, red blemishes, scars or other skin discolorations.