Francesca's Holdings Corporation is a holding company. The Company's business operations are conducted through its subsidiaries. The Company operates a national chain of retail boutiques designed and merchandised to feel like independently owned, upscale boutiques and provide its customers with an inviting shopping experience. The Company offers a mix of apparel, jewelry, accessories and gifts. The Company operates approximately 539 boutiques, which are located in 47 states throughout the United States and the District of Columbia and its direct-to-consumer Website. The Company's direct-to-consumer business consists of its www.francescas.com Website. Through its Website, its customers are able to purchase individual items, shop the latest jewelry, gift or fashion merchandise and special promotions.