Gaiam, Inc. (Gaiam) is a lifestyle media company providing a range of information, media, products and services to customers who value personal development, wellness, ecological lifestyles, and responsible media. It markets its content, media and products through a multi-channel approach including digital media channels, direct to consumers via catalogs, the Internet, direct response television, broadband, and subscriptions, as well as traditional retail stores. The Company markets its products and services across two segments: business and direct-to-consumer. The Company's media brand is built around its ability to develop and offer media content, products, lifestyle solutions to consumers in the lifestyles of health and sustainability (LOHAS) market and the Conscious Media markets. On December 31, 2011, as a result of a reduction in the Company�s voting ownership of Real Goods Solar, Inc. (Real Goods Solar), it deconsolidated its solar segment.