Geeknet, Inc. (Geeknet) owns and operates ThinkGeek the retailer on the global geek community. The Company and its subsidiary, ThinkGeek, Inc., operates a business aimed at the global geek community, which includes technology enthusiasts, pop-culture aficionados, and anyone who turns their interests into passions and feels a connection to other enthusiastic fans. It operates in two segments: Website and Wholesale. The Website segment sells geek-themed retail products to technology enthusiasts and general consumers through the Website. The Wholesale segment, which sells GeekLabs products through retailers and brick-and-mortar stores, has higher gross margins because products it sells generally have higher product margins. ThinkGeek has sought to provide the tech, gadget and game-obsessed communities with all the things that geeks crave through its ThinkGeek.com Website and to the Company's wholesale channel customers. Effective August 1, 2014, it acquired Treehouse Brand Stores, LLC.