Geeknet, Inc. (Geeknet), incorporated on September 21, 1999, owns and operates ThinkGeek, the retailer on the global geek community. The Company operates a business aimed at the global geek community, which includes technology enthusiasts, pop-culture aficionados, and anyone who turns their interests into passions and feels a connection to other enthusiastic fans. ThinkGeek has sought to provide the tech, gadget and game-obsessed communities with all the things that geeks crave through its ThinkGeek.com website and to the Company's wholesale channel customers. Geeknet sells collectibles, apparel, gadgets, electronics, toys and other retail products for technology enthusiasts and general consumers through the website and certain exclusive products to the Company's wholesale channel customers. Some ThinkGeek products are custom made and developed by the Company's product development team (GeekLabs). The Company has several wholesale partnerships with brick-and-mortar retailers that allow the Company to reach a broader consumer audience and expand its unique brand. Some of the top selling GeekLabs products in 2013 included the Star Wars R2-D2 car charger, the Minecraft diamond sword, the Doctor Who TARDIS tea infuser, the Build-on Brick Mug and the Tactical Chef Apron. The Company competes with apparel companies such as Threadless and Zazzle. It competes with gadget providers such as Brookstone. For unusual gifts, it competes with Etsy, Fab, Jinx, UncommonGoods, and Vat19.