Groupon, Inc. operates online local commerce marketplaces world over that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, the Middle East and Africa, and international operations (Rest of World). The Company offers deals on goods and services in three categories: Local Deals (Local), Groupon Goods (Goods) and Groupon Getaways (Travel). The Company's Local category includes deals with local merchants, national merchants and local events. The Company's Goods transactions in North America are primarily direct revenue deals. Through its Getaways category, the Company features travel offers at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel. Its deal offerings are accessed directly through its Websites, mobile applications and search engines.