Heelys, Inc., incorporated in 2000, is a designer, marketer and distributor of sports products under the HEELYS brand, which is targeted to the youth market. The Company's primary product, HEELYS-wheeled footwear, is dual-purpose footwear that incorporates stealth, removable wheel in the heel. HEELYS-wheeled footwear allows the user to seamlessly transition from walking or running to rolling by shifting weight to the heel. Users can transform HEELYS-wheeled footwear into street footwear by removing the wheel. During the year ended December 31, 2011, the Company began to distribute brands other than HEELYS. These brands include Airbak backpacks, Tony Hawk skateboards, Blazer Pro scooters and accessories and District scooters. In January 2013, the Company completed the merger with Sequential Brands Group Inc.