Hollywood Media Corp. (Hollywood Media) consists of various businesses focusing on online ticket sales, deriving revenue from Broadway, Off-Broadway and London�s West End ticket sales to individuals and groups, as well as advertising and book development license fees and royalties. Its segments include ad sales division and intellectual properties division. As of December 31, 2010, it owned 26.2% of the equity of MovieTickets.com. On October 27, 2011, it acquired 21.74% of the total equity in Project Hollywood LLC, which owns Baseline Studio Systems. The Ad Sales segment sells contracted advertising space on lobby display posters in cinemas and movie brochure booklets distributed in independent cinemas and theatre ticket wallets in the United Kingdom and Ireland. CinemasOnline also provides other marketing services, including advertising sales on lobby display posters in cinemas and movie brochure booklets distributed in independent cinemas and theatre ticket wallets.