Harris Interactive Inc. is a professional services firm that provides market research and polling services which include ad-hoc and customized qualitative and quantitative research, service bureau research (conducted for other market research firms), and long-term tracking studies. The Company conducts market research projects for clients in many industries, including the automotive, transportation, travel, tourism, energy, professional services, consumer goods, restaurants, retail, financial services, healthcare, public affairs and policy, technology, media and telecommunications industries. The Company also offers consultative solutions in areas, such as market assessment, product development, brand and communications, stakeholder relationships, reputation management, and youth and education. The Company also conducts data collection through, among others, mail and telephones surveys, focus groups, and personal interviews.