Interactive Intelligence Group, Inc. (ININ Group), formerly Interactive Intelligence, Inc., is a holding company. The Company is a provider of software applications. Its principal product consists of a range of applications, which provides customers with a software-based, multi-channel communications platform. The Company is engaged in the global contact center market, where its software applications provide a range of pre-integrated functionality. It uses this same platform to offer its solutions for business communications, including business process automation. Its solutions are delivered both on-premise and through cloud-based models hosted in its data centers. Effective April 1, 2012, Brightware B.V., which now operates ad ININ Netherlands B.V., is owned by the Company. Effective August 1, 2012, the Company purchased Bay Bridge Decision Technologies.