Insignia Systems, Inc. is engaged in marketing in-store advertising products, programs and services to consumer packaged goods manufacturers (customers) and retailers. The Company focuses on providing in-store advertising services through the Insignia Point-Of-Purchase Services(POPS) in-store advertising program. Insignia POPS includes the Insignia POPSign program. Insignia�s POPSign is an account-specific, in-store, shelf-edge advertising program. The program allows manufacturers to deliver product information to consumers at the point-of-purchase. For retailers, Insignia's POPSign program is an in-store advertising program that delivers a complete call to action on a product-specific and store-specific basis. For consumer packaged goods manufacturers, Insignia's POPSign program provides access to the retail advertising site for their products. During the year ended December 31, 2011, the Company ceased selling of SIGNright cardstock.