Insignia Systems, Inc. is engaged in marketing in-store advertising products, programs and services to consumer packaged goods manufacturers (customers) and retailers. The Company focuses on providing in-store advertising services through the Insignia Point-Of-Purchase Services (POPS) in-store advertising program. Insignia POPS includes the Insignia POPSign program. Insignia’s POPSign is an account-specific, in-store, shelf-edge advertising program. The program allows manufacturers to deliver product information to consumers at the point-of-purchase. For retailers, Insignia's POPSign program is an in-store advertising program that delivers a complete call to action on a product-specific and store-specific basis. For consumer packaged goods manufacturers, Insignia's POPSign program provides access to the retail advertising site for their products.