LJ International Inc. (LJI) is a vertically integrated company that designs, brands, markets, distributes and retails a range of fine jewelry. While the Company specializes in the colored jewelry segment, it also offers high-end pieces set in yellow gold, white gold or sterling silver and adorned with colored stones, diamonds, pearls and precious stones. Its product lines incorporate all categories sought by retailers, including earrings, necklaces, pendants, rings and bracelets. The Company conducts its jewelry retail business through the ENZO brand in the Asia Pacific region, with the primary focus in the China market. It operates in two business segments: manufacture and wholesale of jewelry products, and retail of jewelry products.