Johnson Outdoors Inc is a manufacturer and marketer of branded seasonal, outdoor recreation products used primarily for fishing from a boat, diving, paddling, hiking and camping. The Company operates in four segments, which include Marine Electronics, Outdoor Equipment, Watercraft and Diving. The Marine Electronic segment includes the brands Minn Kota, Humminbird and Cannon. The Outdoor Equipment segment includes the brands Eureka!, Jetboil, Silva and Tech40. The Watercraft segment sells kayaks and canoes under the brand names Old Town, Ocean Kayak, Necky kayaks, Carlisle paddles and Extrasport personal flotation devices. The diving segment sells underwater diving products under SCUBAPRO and SUBGEAR brand names.