China Finance Online Co. Limited (CFO Hong Kong) is a provider of vertically integrated financial information and services. The Company offers basic software, information services and securities investment advisory services to individual investors. Through its subsidiary, CFO Genius, the Company provides financial database and analytics to institutional customers including domestic financial, research, academic and regulatory institutions. Through its subsidiaries, iSTAR Securities and iSTAR Futures, the Company provides securities and futures contracts brokerage-related services in Hong Kong. The Company, through its affiliates, Zhengjin Fujian, Zhenjin Tianjin and Henghui, provides precious metals trading services. The Company operates its business in three segments: precious metals trading services, online financial information and advisory service, and other related services in People's Republic of China (PRC), and Hong Kong brokerage services.