Jones Soda Co. (Jones) develops, produces, markets and distributes premium beverages, which includes product lines and extensions, such as Jones Soda, a carbonated soft drink; Jones Zilch, with zero calories (and an extension of the Jones Soda product line); WhoopAss Energy Drink, an energy supplement drink, and WhoopAss Zero Energy Drink, with zero sugar (and an extension of the WhoopAss Energy Drink product line). The Company has operations primarily in the United States and Canada. The Company sells and distributes its products primarily in North America through its network of independent distributors located throughout the United States and Canada and directly to its national retail accounts. It also sells various products on-line, which it refers to as its interactive channel, including soda with customized labels, wearables, candy and other items, and its licenses its trademarks for use on products sold by other manufacturers.