Coffee Holding Co., Inc. is a wholesale coffee roaster and dealer. The Company conducts wholesale coffee operations, including manufacturing, roasting, packaging, marketing and distributing roasted and blended coffees for private labeled accounts and its own brands, and it sells green coffee. Its products are divided into three categories: wholesale green coffee, private label coffee and branded coffee. The wholesale green coffee includes unroasted raw beans imported from across the world and sold to roasters and coffee shop operators. The private label coffee consists of coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets that want to have their own brand name on coffee. The branded coffee includes coffee roasted and blended according to the Company's own specifications and packaged and sold under the Company's seven and licensed brand names in different segments of the market.