Coffee Holding Co., Inc. is an integrated wholesale coffee roaster and dealer. The Company conducts wholesale coffee operations, including manufacturing, roasting, packaging, marketing and distributing roasted and blended coffees for private-labeled accounts and its own brands. The Company�s products are divided into three categories: wholesale green coffee, private-label coffee and branded coffee. The wholesale green coffee includes unroasted raw beans imported from worldwide and sold to large and small roasters, and coffee shop operators. The private-label coffee consists of coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets that want to have their own brand name on coffee. The branded coffee includes coffee roasted and blended according to the Company�s specifications, and packaged and sold under its seven licensed brand names in different segments of the market.