The Parent Company, formerly BabyUniverse, is a commerce, content and new media company for growing families. The Company provides e-Commerce and e-Content resources to help families plan, play and grow. The Parent's family of brands includes seven e-Commerce sites and three e-Content and new media sites. The Parent’s product offerings include toys, baby products and luxury products. On October 12, 2007, BabyUniverse completed a merger with eToys Direct pursuant to which the BabyUniverse and eToys Direct businesses were combined, after which the Company changed it name to The Parent Company.