KongZhong Corporation is a provider of digital entertainment services for consumers in the People's Republic China (PRC). The Company provides feature phone mobile games on the networks of China Mobile. It operates in three segments: Internet games, mobile games and wireless value-added services (WVAS). It is also a provider of WVAS to mobile phone users. In addition to developing and operating its self-developed Internet games, such as Loong, Demon Code and Kung Fu Hero, it is an operator of various games, including World of Tanks, World of Warplanes and World of Warships, for the PRC Internet games market. It is also a licensee in PRC for the Guild Wars 2 game, Blitzkrieg 3 game and Auto Club Revolution game. It provides interactive entertainment, media and other interactive services to mobile phone users in China, including short message services, interactive voice response services, color ring back tone, wireless application protocol and multimedia messaging services (MMS).