KongZhong Corporation (KongZhong) is a provider of digital entertainment services for consumers in the People�s Republic of China. The Company operates three main business units: WVAS, mobile games and Internet games. In addition to developing and operating its self-developed Internet games, such as Loong, Demon Code and Kung Fu Hero, the Company is the operator of the World of Tanks game for the People�s Republic of China Internet games market. The Company offers a range of WVAS, such as mobile games, pictures, karaoke, electronic books, mobile phone personalization features, entertainment news, chat and message boards. As of December 31, 2011, the World of Tanks game had been downloaded over 4.7 million times, with over five million registered users. In March 2012, the Company acquired 100% interest in Noumena Innovations (BVI) Ltd. (Noumena) and certain assets from a related party of Noumena.