Loyalty Alliance Enterprise Corporation is a provider of data-driven multi-channel direct marketing and customer loyalty solutions in the mobile telecommunications sector in the China market. The Company's services include Multi-Channel Direct Marketing, Data-Driven Customer Loyalty Services and Predictive Data Analytics Services. The Company's consumer information database contains demographic, purchasing and other similar information on consumers in the regions of China. The Company captures consumers and their spending behaviors information, including but not limited to name, physical and e-mail address, age, gender, income, spending patterns, payment methods, loyalty points acquisition and redemption histories, mobile roaming history, monthly mobile services package type, monthly bill and mobile data and voice usage. The Company uses a business intelligence tool to identify, obtain, manipulate and analyze the data in their database.