Loyalty Alliance Enterprise Corporation is a provider of data-driven multi-channel direct marketing and customer loyalty solutions in the mobile telecommunications sector in the China market. The Company provides its services mainly to China Unicom Limited (China Unicom) and China Telecom Limited (China Telecom). As of December 31, 2010, the Company’s net revenues from China Unicom represented an aggregate of 73.3% of its total net revenues. As of December 31, 2010, the Company’s net revenues from China Telecom represented an aggregate of 3.9% of its total net revenues. The Company operates and manages in three segments: direct marketing, customer loyalty and predictive data analytics services. As of December 31, 2010, the Company’s direct marketing services constituted 82.9% of the total net revenues. For the year ended December 31, 2010, the Company earned 10.2% of its total revenues from customer loyalty services. The Company offers customer database consulting services.