Leading Brands, Inc. (Leading Brands) is engaged in beverage bottling, distribution, sales, merchandising, brand development and brand management of beverage products. Leading Brands has customers across Canada, the western United States and Asia. The Company sells branded and licensed beverage products through its Integrated Distribution System (IDS) of distributors, wholesalers, and grocery chains. Its principal product lines include juices and other beverages. Some of the Company’s branded products include TrueBlue, PureBlue, TrueBlack and Happy Water. Its subsidiaries include Leading Brands of Canada, Inc. (LBCI), the Company’s principal operating subsidiary in Canada; LBI Brands, Inc., which owns certain of the Company’s brands, trademarks and other intellectual property; Neurogenesis Inc., an operating company for the Happy Water brand, and Neurogenesis Inc., which is the Company’s principal operating subsidiary in the United States.