Lifetime Brands, Inc. designs, sources and sells branded kitchenware, tabletop and other products used in the home. The Company operates in two segments: the Wholesale segment, which is the Company�s primary business that designs, markets and distributes its products to retailers and distributors, and the Retail Direct segment in which the Company markets and sells a limited selection of its products through its Pfaltzgraff, Mikasa, Lifetime Sterling and Housewares Deals Internet Websites. In January 2011, the Company, together with Vasconia and unaffiliated partners, formed Housewares Corporation of Asia Limited. The Company�s brands include Farberware, Mikasa, KitchenAid, Pfaltzgraff, Cuisinart, Elements, Melannco, Wallace Silversmiths, Kamenstein, Pedrini, Towle, V&A and Royal Botanic Gardens Kew. In December 2011, the Company acquired a 40% interest in GS Internacional S/A. In December 2012, it acquired the business and certain assets of Easy Aces, Inc.