eLong, Inc. is engaged in providing mobile and online hotel reservations in China, offering consumers a leading hotel network of domestic and international properties around the world. The Company enables travelers to make informed hotel and air ticket booking decisions through its convenient Website and mobile applications and easy to use tools such as destination guides, photos, virtual tours, maps and user reviews. The Company�s shareholders are Expedia and Tencent. The Company operates Websites including www.eLong.com, www.eLong.net and www.xici.net. The Company�s services are focused on Hotel reservations and Air ticketing. It also focuses on Internet-related advertising services and other travel services, such as travel insurance.