eLong, Inc. is a provider of mobile and online hotel reservations in China, offering consumers a hotel network of domestic and international properties around the world. The Company enables travelers to make informed hotel booking decisions through its Website and mobile applications and easy to use tools, such as destination guides, photos, virtual tours, maps and user reviews. The Company operates Websites, including www.eLong.com and www.eLong.net. The Company provides round the clock hotel booking and a range of options with a range of booking models, price points and payment choices for its customers, including budget, three, four and five star hotels, short-stay apartments and groupbuy hotels. The Company provides round the clock air ticketing services through its toll-free customer service center, mobile applications and Websites. It also provides other services that consist primarily of advertising services on its eLong and Xici Websites and the sale of travel insurance.