eLong, Inc. is an online travel service provider in China with a focus on online hotel bookings. It provides its customers with travel information and the ability to book hotel rooms, air tickets and other services utilizing its modern customer service centers and Web and mobile technology. eLong, and with its subsidiaries and variable interest entities (VIEs), is engaged in the provision of travel services, including hotel reservation services, airline ticketing, and Internet-related advertising in the People�s Republic of China, excluding Hong Kong, Macau and Taiwan. The Company operates in two segments: Hotel and Air. The Hotel segment provides hotel reservation services to customers. The Company�s Air segment provides air ticket booking services to customers. It offers its travel services through its eLong-branded Websites, www.eLong.com, www.eLong.net and www.xici.net.