National CineMedia, Inc. (NCM, Inc.) is a holding company that manages its consolidated subsidiary National CineMedia, LLC (NCM LLC). NCM LLC operates the digital in-theatre media network in North America, through which it sells in-theatre and online advertising and promotions. The Company's advertising and entertainment pre-show called FirstLook, lobby entertainment network (LEN), programming and Fathom Events are distributed across its digital content network (DCN) utilizing its digital content software (DCS). NCM, Inc. has no business operations or material assets other than its cash and ownership interest of approximately 45.8% of the common membership units in NCM LLC as of January 1, 2015. The Company also sells advertising programming on other forms of advertising and promotions in theatre lobbies and across its online network and a mobile app called Movie Night Out.