The9 Limited (The9), formerly GameNow.net Limited is a holding company, which is an online game developer and operator. The Company operates in developing and operating online games and related services segment. It develops and operates the business of Fun Box, a home entertainment set top box, which enables online video and video games on television. It offers online games, including massively multiplayer online role playing games (MMORPGs), massively multiplayer online first-person shooter games (MMOFPSs), Web games, social games, mobile games and television games. It is also engaged in mobile advertising and mobile application education businesses. Its training services relate to smart phone application programming training provided to college students in China. It develops and operates mobile advertising platform, Juzi, under its wireless business unit. The Company's online games include Firefall and Song of Knights. Its game under development includes CrossFire 2.