Blue Nile, Inc. (Blue Nile) is a online retailer of diamonds and fine jewelry. The Company derives its revenues from its three websites: www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Its Website serves the United States and 16 additional countries and territories globally. It has three wholly owned subsidiaries: Blue Nile, LLC (LLC), Blue Nile Worldwide, Inc. (Worldwide) and Blue Nile Jewellery, Ltd. (Jewellery). LLC serves its customers in the United States, Canada and Asia-Pacific. Worldwide serves customers in the European Union, and Jewellery operates a customer service and fulfillment center in Dublin, Ireland. All member states of the European Union are served from its United Kingdom Website and Canadian customers are supported from its Canada Website. Its domestic sales consist of products delivered to customers within the United States and its international sales consist of products delivered to customers outside the United States.