Reed�s, Inc. develop, manufacture, market, and sell natural non-alcoholic and New Age beverages, candies and ice creams. New Age Beverages is a category that includes natural soda, fruit juices and fruit drinks, ready-to-drink teas, sports drinks and water. As of December 31, 2010, the Company manufactured market and sold eight product lines, such as Reed�s Ginger Brews, Virgil�s Root Beer, Cream Sodas and Real Cola, including ZERO diet sodas, China Colas, Reed�s Ginger Chews, Reed�s Ginger Ice Creams, Sonoma Sparkler Sparkling Juices, Reed�s Nausea Relief, and Energy Elixir. The Company sells its products in specialty gourmet and natural food stores (estimated at approximately 4,000 smaller or specialty stores and approximately 3,000 supermarket format stores), supermarket chains (estimated at approximately 7,000 stores), retail stores and restaurants in the United States and, to a lesser degree, in Canada, Europe and other international territories.