Rentrak Corporation is global media measurement and distribution company serving the entertainment, television and advertising industries. The Company's technology merges television viewership, advanced demographics and actual consumer behavior information across multiple platforms, devices and distribution channels. The Company has two operating divisions: Advanced Media and Information (AMI) and HE operating division. The Company's Advanced Media and Information (AMI) operating division includes the Company's media measurement services. The Company's HE operating division includes the Company's distribution services as well as services that measure, aggregate and report consumer rental activity on film product from traditional brick and mortar, online and kiosk retailers. Effective August 20, 2013, Rentrak Corp acquired iTVX Inc, a provider of commercial services.