Rainmaker Systems, Inc. (Rainmaker) is a global provider of cloud-based business-to-business (B2B) e-commerce solutions that drive online sales and renewal for products, subscriptions and training for clients and their channel partners. Rainmaker provides these solutions on a global basis supporting multiple payment methods, currencies and language capabilities. The Company has developed an integrated solution, the Rainmaker Revenue Delivery Platform that combines on-demand application software and advanced analytics with specialized sales and marketing execution services, which can include marketing strategy development, Websites, e-commerce portal creation and hosting, both inbound and outbound e-mail, chat, direct mail and telesales services. Rainmaker offers three primary solutions designed to deliver revenue during each phase of the B2B customer online buying lifecycle: Cultivate, Transact and Renew. In January 2010, Rainmaker acquired Optima Consulting Partners Limited (Optima).