SINA Corporation is an online media company serving China and the global Chinese communities. The Company operates its business through three business segments: SINA Portal, Weibo and other businesses. Its digital media network of SINA.com, SINA mobile and Weibo enables Internet users to access media and users generated content (UGC) in multi-media formats from personal computers and mobile devices and share their interests with friends and acquaintances. SINA.com offers professional content on each of its region-specific Websites and a range of complementary offerings. Its mobile portal, SINA.cn, provides news information and entertainment content from SINA.com customized for mobile users in WAP (mobile browser) and mobile application format, such as SINA News, SINA Sports, SINA Finance, SINA Entertainment and SINA Blog. Weibo is a social media platform for people to create, distribute and discover Chinese-language content.