Union First Market Bankshares Corporation is a bank holding company. The Company offers financial services through its community bank subsidiary Union First Market Bank and three non-bank financial services affiliates. The Company�s non-bank financial services affiliates are Union Mortgage Group, Inc., Union Investment Services, Inc. and Union Insurance Group, LLC. The Company operates in two segments: traditional full service community banking business and its mortgage loan origination business. It is a community banking organization based in Virginia and provides full service banking to the Northern, Central, Rappahannock, Shenandoah, Tidewater, and Northern Neck regions of Virginia through Union First Market Bank. Union First Market Bank (the Bank) is a full service community bank offering consumers and businesses a range of banking and related financial services, and other depository services, as well as loans for commercial, industrial, residential mortgage and consumer purposes.