Ulta Salon, Cosmetics & Fragrance, Inc. (Ulta) is a beauty retailer that that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. Ulta focuses on providing indulgence to its customers by combining the product breadth, value and convenience of a beauty superstore with the environment and experience of a specialty retaile. The Company offers a combination of over 21,000 prestige and mass beauty products organized by category in bright, open, self-service displays to encourage its customers to play, touch, test, learn and explore. The Company also offer a full-service salon and a range of salon haircare products in all of its stores. The Company focuses on delivering a compelling value proposition to its customers across all of its product categories is fundamental to its customer loyalty.