Conversant, Inc. is a digital marketing services company. The Company operates in two segments: Affiliate Marketing and Media. Conversant Personalization Platform (the Platform) enables many of the brands to engage their customers on a truly personal level. Based upon each marketer�s specific needs, they can determine the level of personalization, data integration, creative development, cross-channel delivery, and measurement sophistication that is right for them. There are four key components to the Platform utilized across all of its solutions, includes Data profiles, Creative Optimization, Identification & Delivery, Measurement & Insights.