Velti PLC (Velti) is a mobile marketing and advertising technology company. The Company offers Velti, a global marketing platform that connects brands with consumers around the world. The Company delivers mobile marketing solutions to consumers. The Company's products include Inspire, Excite and 5ML. Velti provides multi-channel programs and solutions to turn unknown shoppers into lifelong brand advocates. The Company builds mobile sites and applications that can be optimized for over 6,000 types of mobile devices. The Company allows users to create mobile communities from scratch or import existing communities and establish mobile as the primary channel for instant and personalized brand interactions. The Company offers its mobile marketing solutions for mobile operators, fast-moving consumer goods (FMCG) and media. Velti's Loyal-Me for operators is a cross-channel loyalty program developed to change subscriber behavior and drive key performance indicators (KPIs).