Virgin Media Inc. (Virgin Media) is a United Kingdom-based entertainment and communications business. Virgin Media is a residential broadband and mobile virtual network operator, and a provider in the United Kingdom of pay television and fixed-line telephone services. Virgin Media manages its business through three segments: Cable, Mobile and Content. The Cable segment includes the distribution of television programming over the Company’s cable network, and the provision of broadband and fixed-line telephone services to consumers, businesses and public sector organizations. The Mobile segment includes the provision of mobile telephone services under the name Virgin Mobile to consumers over cellular networks owned by third parties. The Company’s Content segment includes the operations of its United Kingdom television channels, such as Virgin1, Living and Bravo's portfolio of retail television channels. In April 2009, Virgin Media Inc. announced that AURELIUS AG has acquired sit-up Ltd.