Willamette Valley Vineyards, Inc., produce and sell premium, super premium and ultra premium varietal wines. The Company operates in two segments: Produced Wine and Bacchus Distribution. Bacchus distributes purchased wine and glassware at wholesale prices to in-state customers. Produced wine represents all Willamette Valley Vineyard branded wine, which is produced at the winery. The Company's wines are made from grapes grown on the 791 acres of vineyard owned, leased or contracted by the Company, and from grapes purchased from other nearby vineyards. The grapes are harvested, fermented and made into wine at the Company's Turner winery (Winery) and the wines are sold principally under the Company's Willamette Valley Vineyards label. During the year ended December 31, 2011, the Company purchased 17 acres of vineyard land adjoining the Turner Estate.