X-Rite, Incorporated (X-Rite) is a technology company that develops a range of color management systems. The Company�s technologies assist manufacturers, retailers, and distributors in achieving precise color appearance throughout their global supply chain. X-Rite products include hardware, software, and color standards which assist printing companies, graphic designers, and professional photographers in precise color communication and reproduction across a range of devices. The Company�s products also provide retailers color harmony solutions at point of purchase. The key markets served include Imaging and Media, Retail, and Industrial. It develops, manufactures, markets and supports color solutions through measurement instrumentation systems, software, color standards and services. During the fiscal year ended January 1, 2011 (fiscal 2010), X-Rite introduced nine products and six major product upgrades.