National CineMedia, Inc. (NCM Inc) serves as the holding company for its consolidated subsidiary, National CineMedia, LLC (NCM LLC) and has no business operations or material assets other than its ownership interest of approximately 42.4% of the common membership units in NCM LLC. National CineMedia and NCM LLC (collectively, the Company) operate a digital in-theatre network in North America that allows distribution advertising, business communications, and Fathom events utilizing its digital content network (DCN) and digital broadcast network (DBN). The Company derives revenue principally from : Advertising, Fathom Events, and CineMeetings. During the fiscal year ended January 1, 2009 (fiscal 2008), approximately 643 million patrons, representing approximately 47% of the total United States theatre attendance, attended movies shown in theatres included in its network.